Search Engine Optimisation & Web Ranking Services
Promote your web site using proven strategies and techniques
Our Internet marketing services utilise the concept of search engine optimisation which, when done correctly, can deliver high rankings in the search engines. We will also submit the web site to the search engines & directories that matter.
To go straight to our contact page, supply your details and obtain a guide price please click here. Alternatively you can stay here and find out more about our search engine optimisation and web ranking services.
Your website should be working for you, it should be gaining good rankings and search engine positions on the keyterms and phrases that matter to the business. If people cannot find you on the Internet they will not know who you are, or what you do, by using our search engine optimisation services you can change this.
What is Search Engine Optimisation or SEO?
Search engine optimisation has a variety of aliases. Terms like website promotion, Internet marketing, search engine submission services, search engine ranking, SEO are often used by people looking to improve their web sites position within the search engines. Search engine optimisation is the process of optimising a website or web page with a view to increase both relevancy and position within the search engines and directories. If you are looking to increase traffic to your website then you may benefit from the use of the web site promotion services offered by a search engine optimisation consultant or Internet marketing company.
Why Optimise a Web Site?
Many web pages contain content that is simply not search engine friendly. Search engines have great difficulty in reading and ranking certain website content such as images, Java Applets, movie files and Flash animation's. A search engine optimisation specialist would use their knowledge of the search engines to reorganise website content or structure to help the search engine gain a better understanding of what the website is about, ensuring that the companies message is more likely to be seen by people querying the search engines. The search engine optimisation company will also make adjustments to the web site code to ensure that its search rankings are improved and that the website is marketed more effectively via increased exposure to its target keywords terms and phrases.
A search engine optimisation company will also advise you on the best strategies for gaining higher traffic figures for your products and services. These may include a combination of tactics such as;
- Link Popularity Campaign
Search engines place a bigger emphasis on sites that other websites link to. The theory is that if your website has links from other websites then it is reasonable to assume that you have good and worthwhile content.
- PPC or Pay-Per-Click
Pay-Per-Click campaigns are offered by companies such as Google, Overture, Espotting, Mirago, Findwhat, and Webfinder. Your website is shown on their portals in a prominent or defined area and is displayed for target keywords and phrases that a user may enter into their searchbox. Your company is then charged a sum of money when your websites link is pressed. The ever increasing popularity of this method of traffic building is demonstrative of its usefulness in gaining both increases in sales, exposure and visibility.
- PPI or Pay-Per-Impression
Similar to PPC but with an important difference. PPI means that you are charged when your link is displayed. PPI campaigns are often priced on the basis of a flat fee per 1000 impressions or period of time.
- Paid Placement
Some web directories such as Yahoo and Looksmart charge people a one off or yearly fee to be included in their directory. A directory is different to a search engine in that it is human edited and is often structured into categories and regions. Inclusion in these directories also greatly improves your websites chances of being found by other search engines. The popularity of Yahoo for example justifies the expenditure for inclusion.
- Banner Adverts
Banner adverts are often animated images usually 468x60 pixels in size that sit on the top or bottom of web pages. They offer an opportunity to increase your brand awareness and visibility by appearing on other websites. Companies displaying your banner will usually charge a fixed fee per click or fee per 1000 page impressions (CPM). Such devices are increasingly managed by intermediaries such as tradedoubler.com.
- Pop Up Windows
Pop up windows are those annoying little boxes asking us if we want to do this that or the other. They are usually used to promote offers on the web site appearing when a visitor enters or leaves a site.
Where a company has an existing website a good SEO, or search engine optimisation company will liaise with the the organisation and find out as much as possible about their business, target markets, goods and services. It is very difficult to do good search engine optimisation without performing a comprehensive root and branch examination of the company's target market. This involves extensive keyword research vital to the target aim of increased search engine rankings.
